
CES 2011 is just a few weeks away, and we’re all assuming (and hoping) that Palm announces some awesome new devices to replace the aging hardware that’s out there right now. At this point, given the current marketshare numbers, what might be needed more than the new hardware is a new consumer mindset pertaining to Palm.
According to the latest numbers from Nielsen, Palm’s marketshare stands at a paltry 1.3% in the United States, and we’d reason that international marketshare is around that, if not lower in countries where Palm products are even available.
With Palm’s market penetration so low, the question weighing heavily on our minds right now is how do Palm and HP turn around their fortunes with webOS – especially if we need to wait some time for new hardware? The answer lies not with rebuilding marketshare. No, the answer is to reboot the public perception and start over. webOS is a fantastic operating system, but it was already fighting an uphill battle against iOS when it launched, and has since been eclipsed by Android and is facing competition for the bottom rung from, of all companies, Microsoft with their turn-the-smartphone-OS-on-its-ear Windows Phone 7.
In this mess of smartphone operating systems, how is Palm to differentiate itself and make the case for why Joe Consumer should buy a webOS phone over an iPhone or Droid? Reboot, reset, and start over. Palm needs to be aggressive with their advertising. It can’t be “We’re still here.” No, the message must be “We are here. This is why we’re awesome.”


