Announced at MWC was yet another partnership between the world’s cellular carriers that will end up resulting in, well, very little. Networks around the world have banded together to create the Wholesale Applications Community, which in essence will be a global cross-platform app effort. And here’s why it’s going to fail: manufacturers, particularly the ones that are invested in an operating system (such as Apple, Palm, and Nokia), will have no interest in participating. Especially those that have created an app store, Apple in particular.
The Wholesale Applications Community (WAC) will end as a failure, at best withering away as a token gesture to interoperability. There are a million political reasons why it won’t work, but the biggest hurdles to overcome are the technical ones: programming languages and APIs. While we can see feature phone manufacturers rallying around the WAC, nobody buys a T9 flip phone to run apps. They lack the hardware to properly execute – that’s why they’re feature phones.
App developers too aren’t interested in feature phones, because the meager hardware will limit what they can do. Not to mention the varying screen sizes, processors, radios, keypads, and everything else. App developers are interested in smartphones, and that’s where the WAC starts to fall apart.
