
HP Senior Vice President and Palm Global Business Unit General Manager Jon Rubinstein, formerly CEO of the independent Palm, Inc. (let’s see all that on a business card) sat down with the Wall Street Journal’s Kara Swisher for a chat about Palm at the Dive Into Mobile conference in San Francisco. The discussion was wide-ranging, touching on where Palm went wrong, where Palm is going, and how things work with the new HP overlords.
The discussion started with Swisher touching back on something that struck us as surprising from the last time she and Rubinstein were on stage: the then Palm CEO had not even touched an iPhone. Apparently that has since changed, with Rubinstein noting that many Palm employees use iPhones, and the iPhone is reviewed by their competitive analysis groups. But yes, he has now touched and used an iPhone. It’s not something that ever became his primary device, as he doesn’t “want to be tainted by another experience. I want to come at this with a fresh perspective and I think what we’re seeing now in this industry is that everyone is copying the iPhone.”
But would having used an iPhone saved Palm? We doubt it. In fact, Rubinstein admitted that though webOS and the Pre were great products, “market moved too fast and when we looked forward we saw a very clear way to where we could get the company to profitability, but we didn’t see a way to get it to scale.”
There are times that we look at Oracle and head honcho Larry Ellison and just shake our heads. Oracle has been involved in a corporate espionage case against SAP for some time now, and had not until recently pursued questioning Léo Apotheker, then SAP CEO, 



