May 26th 2010 | Posted by
Robert Werlinger
An increasing number of companies are changing the way they serve up content on the web by moving away from Adobe’s Flash technology to HTML5 and/or direct streaming. Two notable sites, NBC.com and Vimeo, have made it so any modern smartphone platform with a decent WebKit based browser can view their content. Why are an increasing number of media companies making this move? It’s probably safe to assume that Apple and its recent success with the Flash-less iPad has something to do with it.
As evidenced in the above video, performance isn’t terrific on my Sprint Palm Pre when using either site, as things bog down considerably when more than one browser instance (or just one browser instance) is open. Overall quality seems to be much better when viewing Vimeo content, as NBC.com content is consistently too compressed on both the audio and video fronts. Still, it’s great to have access to more of this kind of content without having to have Flash, because who knows when it’ll actually come the way of webOS.
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October 2nd 2009 | Posted by
Derek Kessler
Not content with the type of traditional television advertising that TV watchers increasingly skip over with their new-fangled DVRs, Sprint is sponsoring two “mini-drama” ads based off of ABC’s Desperate Housewives and NBC’s Heroes. The AP has profiled these two new mini-drama ads, which are filmed in the same style as their parent series, but not using any of the same cast. These dramatized ads briefly but prominently feature the Palm Pre, sporting some quite conspicuous Sprint branding. The Heroes mini-drama series "Lydia’s Tale" follows tattoo-shifting Lydia in the search for her daughter, and the “Another Desperate Housewife” mini-mystery is more tongue-in-cheek than the series itself (not that I watch it), with a voiceover declaring that, “This is suspicion, on The Now Network.” No, that’s not subtle at all…
The Pre has also shown up on a number of television shows now that the fall broadcast season is finally upon us. So far we’ve seen the Pre on freshman CBS drama The Good Wife and CBS’s top comedy Two and a Half Men (pictured after the break), though neither went into how the phone actually works – they were just props in actors hands. It also seems that the Pre has shown up on Heroes, though we haven’t been able to grab a conclusive screenshot just yet.
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September 16th 2009 | Posted by
Brian Hart
Sprint and the popular television show “Heroes” have a cozy relationship – Sprint phones have appeared on the show before and now it looks like the Palm Pre will possibly have a guest-starring role. The new season cranks up on September 21st with a two-hour debut special, with NBC’s site displaying the name ORIENTATION / [...]
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