August 3rd 2009 | Posted by
Jason Robitaille
Let’s face it, even if you didn’t like the Palm Pre ads, the fact is they’ve become unusually popular via YouTube and twitter mentions. Everyone agrees they’ve gone from the initial impressive Flow ad and went downhill since, getting quieter, and creepier. Dieter even posted his own video talking about how creepy it’s gotten.
Well, Gary Koepke of Modernista is the guy (and team) behind the ad and guess what: he’s loving it, according to AdAge:
"It’s a very different look and feel for this sector," Mr. Koepke said, comparing the humanized feel of Palm Pre’s ads to its competitors. "There’s nobody involved in an iPhone ad, and ‘Your life is on BlackBerry’ — isn’t that great? Instead of having a life? We wanted a middle ground between those two places — what about the people who want a really great smartphone?"
In that sense, the advertising campaign has been successful. It’s gotten people talking. Of course, as we’ve argued before, Modernista is aiming for "human" but just barely missed the mark, which means that for many the ads have plunged into the Uncanny Valley.
AdAge also notes that we can expect other marketing efforts related to the Palm Pre in the coming weeks, including a "Bollywood Hero" sponsorship wherein SNL alum Chris Kattan will use the Pre in a mini-series of ads attached to the mini-series itself on IFC. Also coming up, "Peter Mehlman’s Narrow World of Sports," a webshow coming soon to YouTube.
Thanks to waynew73 for the tip!
Back to those ads, though, after the break we’ll take you on a brief tour of our faves.
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